As you know, if you're on my mailing list, and/or have been in touch via social media (@DebbieIrwinVO), I was in Japan!!! Not only was it an amazing experience, it was so different. I'm not talking about the obvious differences, language, food, etc. I'm talking about the little things that we as Americans don't seem to put much thought into.
Instead of living in that cloud, I’ve chosen to live in the silver lining, and it’s exciting to feel the change in the air. Loss creates space — for new people, new ideas, new approaches and new horizons.
As Debbie mentioned in the previous post of her #VOnow blog series, my first suggestion was a complete rebranding of her professional image. While surveying her Internet presence — logo, tagline, photos, etc. — her message wasn’t consistent across all platforms, so we began at the beginning of any project — the research stage.