As Debbie mentioned in the previous post of her #VOnow blog series, my first suggestion was a complete rebranding of her professional image. While surveying her Internet presence — logo, tagline, photos, etc. — her message wasn’t consistent across all platforms, so we began at the beginning of any project — the research stage.
Some say a brand is what people say about you behind your back. Which comes first, what you say about yourself or what others say about you? How do you encapsulate what you’re all about in as few words as possible, with as simple an image as possible, and yet communicate a message that has both depth and breadth?